Google Analytics認證攻略(含中英文GAIQ考題)
Google Analytics 證照全名為 Google Analytics Individual Qualification (GAIQ) 是 Google 官方推出的線上認證，證明通過者有基本的 GA 常識和操作能力。
考試內容包含：
(點選題目可查看解答)
| 題目 |
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| 用來收集資料的 Analytics (分析) 追蹤程式碼應安插在網頁 HTML 的何處？ Where should the Analytics tracking code be placed in the HTML of a webpage for data collection? |
| Google Analytics (分析) 會追蹤哪種類型的匹配？ Which kinds of hits does Google Analytics track? |
| 哪一種報表會顯示使用者造訪網站時所用的行動裝置類型？ What report shows which types of mobile devices visited a website? |
| 如果網頁訪客清除了瀏覽器中的 Analytics (分析) Cookie，會發生什麼事？ If a web page visitor clears the Analytics cookie from their browser, what will occur? |
| 下列何者不是 Google Analytics (分析) 中預設的「來源」？ What is not considered a “source” in Google Analytics by default? |
| 下列哪一種做法可以提升 Google Analytics (分析) 的報表匯編速度？ To increase the speed at which Google Analytics compiles reports, what action could be taken? |
| 指標和維度必須共用下列何者，才能確保自訂報表資料的正確性？ In Custom Reports, what must metrics and dimensions share in order to report accurately? |
| 報表記錄事件匹配時，可納入哪些參數 Which parameters can be included with an event hit for reporting? |
| 下列哪一項功能會收集會員資格狀態等公司專屬資料？ What feature collects company-specific data such as Member Status? |
| 使用標準 Google Analytics (分析) 設定時，下列哪種特徵無法用來建立自訂區隔？ Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? |
| 下列何種報表會顯示舊訪客在網站流量中所佔的百分比？ What report shows the percentage of traffic that previously visited a website? |
| 下列何者不是將 Google Ads 帳戶連結至 Google Analytics (分析) 所帶來的好處？ When linking a Google Ads account to Google Analytics, what is not possible? |
| 下列何者不是 Google Analytics (分析) 預設提供的廣告活動參數？ What campaign parameter is not available by default in Google Analytics ? |
| 如要收集使用者在網頁上發佈的評論數量，應使用哪一項功能？ What feature is required to collect the number of comments users posted to a web page? |
| 下列哪一項功能可連結離線業務系統資料和 Google Analytics (分析) 收集到的線上資料？ What feature can join offline business systems data with online data collected by Google Analytics? |
| 根據預設，Google Analytics (分析) 會記錄每一位網站訪客的哪些流量來源維度？ Which default traffic source dimensions does Google Analytics report for each website visitor? |
| 資料檢視可納入建立資料檢視前收集的網站資料。
Views can include website data collected before the view was created. |
| 如要跨不同裝置識別使用者，您需要透過下列何者取得 User ID？ To recognize users across different devices, what is required for User ID? |
| Google Analytics (分析) 的「指標」是指什麼？ What is a “metric” in Google Analytics? |
| 下列何者不是 Google Analytics (分析) 再行銷功能的好處？ What is not a benefit of Google Analytics Remarketing? |
| 如要跨不同裝置識別使用者，應啟用下列哪一項功能？ To recognize users across different devices, what feature must be enabled? |
| Google Analytics (分析) 禁止收集下列哪一種資料？ What data does Google Analytics prohibit collecting? |
| 下列哪一項功能可用來收集使用者下載產品目錄的次數？ What feature would be used to collect how many times users downloaded a product catalog? |
| 如果只想納入來自巴西和阿根廷的使用者，您應該如何設定資料檢視篩選器？ How would a view filter be configured to include only users from Brazil and Argentina? |
| 如要跨多個網域追蹤使用者和工作階段，應先設定哪一項功能？ To track users and sessions across multiple domains, what first must be set up? |
| 下列何者不是資料檢視中資料的篩選器設定？ What is not a filter setting for data in views? |
| 下列何種指標會記錄管道在最終點擊發生前幫忙促成轉換的頻率？ Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? |
| 根據預設，Google Analytics (分析) 在何種情況下無法辨識來自同一位使用者的工作階段？ When will Google Analytics be unable to identify sessions from the same user by default? |
| 下列哪一個指標與維度組合是無效的？ What metric-dimension combination is not valid? |
| 下列何種報表會顯示流量和主動參與度最高的網頁？ What report shows which web pages get the most traffic and highest engagement? |
| 如果使用者在同一個工作階段中看了某部啟用事件追蹤功能的影片三次，Analytics (分析) 會計入幾次不重複事件？ If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? |
| 為 Google Analytics (分析) 目標指派價值有什麼用處？ What does assigning a value to a Google Analytics Goal enable? |
| 下列何者不是 Google Analytics (分析) 中預設的「媒介」 What is not considered a default “medium” in Google Analytics? |
| 哪一種資料表顯示方式可用來比較報表指標與網站平均值？ What data table display compares report metrics to the website average? |
| Google Analytics (分析) 目標無法追蹤下列何種資料？ What data is Google Analytics Goals unable to track? |
| 報表資料的取樣時機是在區隔資料之前。 Sampling is applied to reports before segmentation. |
| Analytics (分析) 追蹤程式碼何時會將網頁瀏覽匹配傳送至 Google Analytics (分析)？ When does the Analytics tracking code send a pageview hit to Google Analytics? |
| 如果在不同網域的多個網頁上加入相同的預設追蹤程式碼，會有什麼結果？ When the same default tracking code is installed on pages with different domains, what will result? |
| 智慧目標是依據下列何者建立的？ What is used to create Smart Goals? |
| 下列哪一項使用者特徵「不能」用來更改 Google Ads 中的關鍵字出價？ Which user characteristic may NOT be used to change keyword bids in Google Ads? |
| 下列何種報表會列出使用者離開網站前瀏覽的最後一個網頁？ What report indicates the last page users viewed before leaving a website? |
| 下列何者不是使用區隔來分析資料的好處？ What is not a benefit of using segments to analyze data? |
| 您可以將新的自訂管道群組套用至過去收集的資料上，藉此整理這類資料。
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created |
| 下列哪種報表必須先啟用廣告功能才能使用？ Which reports require the activation of Advertising Features? |
| 用來判定轉換路徑上各個接觸點對於促成銷售和轉換有多少功勞的一組規則稱為什麼？ What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? |
| 追蹤程式碼何時會傳送事件匹配給 Google Analytics (分析)？ When does the tracking code send an event hit to Google Analytics? |
| 共用自訂報表時，會一併共用報表設定和報表中的資料。
Sharing a Custom Report will share the report configuration and data included in the report. |
| Google Analytics (分析) 中的「次要維度」是什麼？ What is a “secondary dimension” in Google Analytics? |
| 下列哪一種模型反映了 Google Analytics (分析) 帳戶的階層結構？ What model represents the hierarchical structure of a Google Analytics account? |
| 您不能依據下列哪一項條件建立動態再行銷目標對象？ What criteria could not be used to create a Dynamic Remarketing audience? |
| 下列哪一項功能可以追蹤客戶在網站上所用的搜尋字詞？ What feature is required to track customer search terms on a website? |
| 下列何者會導致自訂報表無法顯示資料？ What would prevent data from appearing in a Custom Report? |
| 下列哪一個範圍適用於自訂指標？ What scope applies to Custom Metrics? |
| 哪一種報表會顯示過去 1 天、7 天、14 天和 30 天期間內曾啟動工作階段的使用者？ What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? |
| 下列哪一種自訂報表會顯示包含資料列的可排序靜態表格？
What type of Custom Report shows a static sortable table with rows of data? |
| 系統會依據何種資產建立再行銷名單？ What asset is used to build a remarketing list? |
| 自動標記可用來從哪種流量收集資料？ Auto-tagging is used to collect data from what kind of traffic? |
| 區隔有很多種用途，但不包括下列何者？ Segments will not allow you to do what? |
| 哪一種報表會提供網站特定區塊的成效資料？ What report provides data on how specific sections of a website performed? |
| 自訂維度可當做下列何者使用？ Custom Dimensions can be used as what? |
| 下列哪種資產無法在解決方案庫中共用？ Which assets cannot be shared in the Solutions Gallery? |
| 為了確保自訂報表中顯示的資料正確無誤，應避免下列哪件事？ To view accurate data in a Custom Report, what action should be avoided? |
| 您需要啟用下列哪一項功能才能使用多管道程序？ What feature must be enabled to use Multi-Channel Funnels? |
| 如果您在「廣告活動」報表中只想查看「開學」廣告活動的資料，應該使用下列哪一個篩選器？ What filter would only include data from a campaign titled “Back to School” in Campaign reports? |
| 維度和指標可用的層級範圍有哪些？ What scope levels available for dimensions and metrics? |
| 如要在報表中查看客戶獎勵計劃的會員資格狀態，應該將自訂維度的範圍設為下列何者？ What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? |
| 遭刪除的資料檢視可以在多少天內復原？ Within how many days can a deleted view be restored? |
| 下列何種報表會列出使用者初次造訪網站時到達的網頁？ What report indicates the pages of a website where users first arrived? |
| Google Analytics (分析) 無法根據預設收集哪種系統的資料？ Google Analytics cannot collect data from which systems by default? |
| Google Analytics (分析) 中有哪些「目標」可用？ Which Goals are available in Google Analytics? |
| 如果Google 電子商務商店設置的網址目標為“/ ordercomplete”且匹配類型為“開始時間”，則www.googlemerchandisestore.com上的以下哪些頁面不會被視為目標？ If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? |
| 篩選器無法對收集的資料執行什麼操作？ Filters cannot perform what action on collected data? |
| 如果為電子報註冊建立了目的地目標，並且使用者在三個獨立的工作階段中，完成了三次電子報註冊，那麼Google Analytics會計算出多少次目標轉換？ If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? |
| 建議使用哪三個廣告系列參數來手動跟踪廣告系列？ Which three campaign parameters are recommended to manually track campaigns? |
| Google Analytics工作階段預設何時結束？ When does a default Analytics session expire? |
| 新管道分組可以追溯過往，查看新管道定義分類的歷來資料 A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. |
| Google Analytics預設的追蹤代碼，無法收集哪些內容？ What cannot be collected by the default Analytics tracking code? |
| 在多渠道渠道報表中，轉換時不會偵測哪些渠道？
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? |
| 預設情況下，哪些是無法定義的再營銷目標對象？ What Remarketing audiences cannot be defined by default? |
| 對於自動標記，Google廣告在目標網址中包含哪些參數？ For autotagging, what parameter does Google Ads include in the destination URL? |
| 預計的管道報表中不包含哪些管道？ What channel is not included in the default Channels report? |